Petite Mont Review free essay sample

Mort is a piece choreographed by Sir Julian for the Underlined Dana Theatre. It is part of a group of six pieces, called the Black and White ballets, all choreographed by Julian. Petite Mort was filmed for the first time in 1 996 and is still being performed in theatres all over the world today. The lasted being in America by the American Dance theatre under the guidance of Alvin Alley. The piece starts of with male dancers playing around with fencing gear, as the women remain silent standing in the shadows upstage.The piece then continues with women gliding onto stage with sculpture like black gowns that they push around themselves while dancing around and with them. After the women disappear into the shadows again, three couples come on one after the other. Sir Skylarks choreography Is challenging In Its nature and clearly so to the audience as it sometimes even coaxes out giggles and gasps. We will write a custom essay sample on Petite Mont Review or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is a highly physical match of ballet and modern dance. Like all of the pieces in the Black an White ballets, Petite Mort has definite and clear sexual themes that explore themselves in the confines of the movements. Petite Mort, the title, translates Into Orgasm and with Clans clear understanding of the term It evolves Itself Into clear and amazing Images. The men with their fencing movement signifies and emotes the masculinity of men in the relationship, while the women with their gowns signifies the power they have through their appearances. The gowns give the illusion of being attached to the women, but then we are shown they are not. This gives the women further power as they can control their appearances.These two routines are, or can be, symbolic for the sexual roles of each gender the men are protectors and lead with their tools, while women are supporters not without their own armor. The piece then continues and evolves into being more about the physical action of sexual intercourse itself. In the partners we are taken through a number of deferent images and meanings through the variety of movement they do. At times we see the man dominating the movements of the woman. We see this mostly in the lifts and guiding hand gestures of the men.As I watch It, I am reminded of a puppet/puppeteer relationship. We also see the relationship between man and woman In the act of sex. The women engages with the men through a series of twitching, pulsing and even contorting movements as the men follow it like a dog after a bone. The use of music and lighting is very contributory. The stage is bathed in golden light with shadows strategically placed around the edges. The use of back lighting Is also be reflective of the behind-doors reputation of sex. The music used is that of Knolling Amadeus Mozart.The choreography gives the illusion that it is a physical representation of the music itself and it even opens the music, its unique rhythms and the sexual, romantic undertones of the music, up to the listener. The use of the classical genre is also effectively contradicting to the contemporary style of movement. Ere piece is very refreshing and amazed me while broadening my scope of ballet Interpretations. I feel that Julian meritoriously did the controversial theme of sex justice while also contributing to a revolutionary new style of fusion dancing.

Word Choice Viscous vs. Vicious

Word Choice Viscous vs. Vicious Word Choice: Viscous vs. Vicious â€Å"Viscous† and â€Å"vicious† are both adjectives. They’re also close enough in spelling that it’s easy to get them mixed up when you see them written down. However, these terms have very different meanings, so check out our guide below to find out how they should be used. Viscous (Thick and Sticky) We use â€Å"viscous† to describe something that is thick and sticky. For instance: The mixture was too viscous to stir. Honey is a viscous foodstuff produced by bees. A â€Å"viscous† liquid is typically something that doesn’t flow smoothly. You can see this for yourself if you look at how quickly honey or molasses flow down an incline compared to water. The thickness of a liquid is known as its â€Å"viscosity† (e.g., water has low viscosity compared to honey). Vicious (Violent or Cruel) Most of the time, â€Å"vicious† means â€Å"violent,† â€Å"fierce,† or â€Å"cruel.† For example: The vicious dog snarled when it saw the cat. They began a vicious assault on the enemy fort at dawn. Sometimes, however, we can also use â€Å"vicious† to mean â€Å"painful† or â€Å"intense†: I’ve had a vicious headache all day. Even here, though, â€Å"vicious† implies that something is harmful or negative. We see this negativity again in the phrase â€Å"vicious circle.† This describes a process where two problems cause or reinforce one another, making it difficult to escape or solve either one. For example, imagine you have a toothache but you are scared to go to the dentist. Putting off going may make the condition worse, requiring a more painful treatment, which could make going to the dentist even more scary, etc. This cycle makes each problem worse, so it is a â€Å"vicious† circle. The Vicious Cycle of Dental Fear would also make a great name for a black metal band.(Image: 18961065RP/wikimedia) Summary: Viscous or Vicious? Although these terms look similar, they have very different meanings: Something is viscous if it is thick and sticky, like honey or molasses. To be vicious is usually to be cruel, violent, or dangerously aggressive. You may also need to be wary of spellcheckers with these terms. If you type â€Å"vicous† by accident, for example, Microsoft Word will suggest both â€Å"viscous† and â€Å"vicious† as corrections. You therefore need to be careful about which term you pick from the list when correcting typos! To make doubly sure your writing is error free, though, you can always ask a proofreader.

Bruce Springsteen Research Paper Example | Topics and Well Written Essays - 1250 words

Bruce Springsteen - Research Paper Example Nicknamed, â€Å"The Boss,† Bruce Frederick Joseph Springsteen was born on September 23 in the year 1949 in New Jersey. With Elvis Presley as his inspiration to pick up a guitar and start playing, at the age of seven, the future of Rock and Roll has just begun. Because his only interest was to play his guitar and surround himself with music, he was a loner in high school and a drop out in college. In the middle of 1960, he, with the help of sponsors supporting young bands in town, became lead guitarist and then, lead singer of The Castiles. Afterward, by the late 1960s to 1972, he gained local fame, playing with different bands at local clubs in several states, such as Massachusetts, California, and his hometown, New Jersey. His creative songwriting skill and talent captured the attention of Mike Appel, Jim Cretecos and John Hammond, a talent scout of the renowned Columbia Records. Bruce Springsteen put his signature on a record deal with Columbia Records, which was about to c hange his life completely. He also brought his colleagues in New Jersey to record songs with him, forming the E Street Band. When Springsteen released his first album, a number of critics liked a couple of his songs, and was even compared to Bob Dylan . Jon Landau, the ex-Rolling Stone critic wrote, â€Å"I saw Rock and Roll future, and its name is Bruce Springsteen.† After his momentous success, releasing more albums, by 1975, he started to finally gain great success. With the release of Born to Run, the title song has gone up in the charts, and his album reached the Top Ten. Selling out concerts and selling over six million copies, Springsteen’s music achieved mainstream success. He was also able to grace the covers of Time and Newsweek at the same time. However, the forward motion of his success was broken when internal problems started to occur between him and Appel. Springsteen filed a lawsuit against his manager and it was settled after two long years, in 1977. D uring those years of entanglement, Springsteen was not allowed to be in the studio to record, so he channeled his songs to other artists and musicians, composing for Southside Johnny, Patti Smith and Asbury Jukes. He also kept the E Street Band intact by touring at length across the United States. After the settlement of the case, Springsteen was able to record again. In 1978, he released Darkness on the Edge of Town under Landau as the new manager, which marked a change in his musical style. From  the raw and natural, lively lyrics, lengthy compound musical compositions to themes of darkness, night, love and blood. Although most of the songs barely reached chart-topping success, the album indicated a turning point in his life and did attain the number one slot as NME album of the year. Despite the tribulations that occurred, Springsteen was able to gain back and strengthen his success with the help and support of his new manager, Jon Landau. His next album was solemn and serious. Entitled The River, it became the doorway of his future songwriting. It was the first album that confronted and dealt with men, women, marriage, love and family. This album hit number one in the charts and sold over five million copies. A couple of the songs such as â€Å"Hungry Heart† and â€Å"Fade Away† reached the charts as well. Although his later compositions and recordings for his following album

Sustainability and Built Environment Assignment Example | Topics and Well Written Essays - 750 words - 1

Sustainability and Built Environment - Assignment Example In order to write these SWMPs, constructors can access an SWMP template from the WRAP website, which was developed by the government initiative known as Waste Resources Action Plan (WRAP). First, the citation, application and commencement part of the first regulations cited in the SWMPs regulations 2008 states that the regulations came into force on April 6th, 2008, and applied only in England. The interpretation regulations describe a client i.e. a person who carries out a project during the course of business, or one who seeks services of another client that may be required to conduct their project. Also, these regulations define a construction site, which consists of any place where construction work is done or a place where construction workers can have access. However, this does not include any work within the construction site that is set aside for other purposes other than construction (Ma 163). According to Ma (163), construction work can be defined as the act of building, civil engineering and engineering construction work, which includes the conversion, alteration, renovation, construction, repairing, redecoration and maintenance among others. Also, it includes the preparation of a proposed structure, which consists of site clearance, excavation, exploration and investigation. However, as stated in these regulations, construction work does not include extraction or exploration of mineral resources or other preparatory activities are done on such areas of extraction and exploration. Exemptions are regulations, which do not include projects that relate to Part A installation based on the Environmental permitting in England. The fourth regulations describe the appointment of a principal contractor. According to these regulations, a client must appoint a principal contractor during a construction project where these regulations apply (Ma 164). However, in case the client does not appoint a contractor, he/she must carry out the obligations placed on the principal contractor by these regulations.     

Why do som popl consistntly inspir othrs to follow thir ld Essay

Why do som popl consistntly inspir othrs to follow thir ld - Essay Example Followrs should b willing to follow you bcus of th positiv influnc tht you hv on popl s good ldr. To b n ffctiv ldr, on nds to continully dvlop onslf. High qulity ldrship ntils mpowring othrs to xrcis thir hug potntil for th bnfit of th orgnistion or th tm. Followrs hv to trust you s ldr nd trust hs to b rnd from on's ctions. On cnnot hop to b n xcptionl ldr unlss on is slf-disciplind. Ldrship strts with bing bl to ld yourslf bfor on cn ld othrs. John Mxwll hs bn lrning nd tching ldrship throughout his ntir crr s Wslyn pstor nd sminr spkr. H livs nd brths ldrship. nd in this book h hs distilld th rt of ldrship. Wll, not so simpl, myb, but t lst undrstndbl. Mny popl ttin positions of ldrship in th orgnistions, community nd othr sphrs of lif but with no guidnc of wht good ldrship ntils. John Mxwll did good job of writing smll book pckd with usful guidnc on how to b n ffctiv ldr. H dividd th book into thr prts. Th first prt dscribs how on cn dvlop s ldr, whilst th scond prt xplins th trits of ldr nd th lst prt is on th impct tht ldr cn hv on popl. Mxwll stts tht h cn quickly tll who th rl ldr/influncr in group is, bcus whn this prson spks, vryon t th tbl listns, nods, nd bgins to xprss ssnt. Mxwll lrnd this t his first church whr h discovrd th rl ldr ws Clud, vn though Clud wsn't vn th church modrtor. Mxwll thn lrnd to influnc Clud nd lt Clud ld th othrs. You cn s how prcticl this kind of book could b. W bumbl round for much of our livs, nd stumbl ovr ths "lws," trying to lrn to b ldrs, oftn not undrstnding wht wnt wrong. With som clr dirction -- nd tht's wht Mxwll provids -- you'll b bl to grow mor quickly s ldr. Mxwll ddrsss wht shps prson's ttitud nd whthr or not ttitud cn b chngd. H ddrsss th common fling of filur nd shows how to ovrcom obstcls. Undrstnding succss s journy rthr thn dstintion, h xplins, is th ky to good ldrship. H concluds ttitud 101 with prcticl wys rdrs cn tk thir ttitud to th nxt lvl. s Dr. Mxwll sys, succss is: "Knowing your purpos in lif, Growing to rch your mximum potntil, Sowing sds tht bnfit othrs." Th book combins ll of th lmnts you'v probbly com to lik bout his books on ldrship, tmwork, thinking nd purposful living. Sing it ll togthr in brif form mks th mssg clrr somhow. His pigrms r wondrful. Hr's nothr of my fvorits for hlping othrs form good ttituds: "Vlu popl. Pris fforts. Rwrd prformnc." For yrs, Mxwll hs bn clld on by mg-corportions to tch ldrship to thir xcutivs, so this nd som of his mor rcnt books r dsignd to b rd with profit by both Christin nd businss udincs. I'v rd lot in th fild of ldrship, nd in my opinion, Mxwll is tops. H's not only humorous nd sy-to-rd, his nlysis of th ssntils of ldrship is brillint. If you'r church ldr, you'll wnt to rd this, nd thn buy copy for your pstor t Christms. If you'r pstor, this is book to bsorb nd thn circult mong your ly ldrs to ris thir lvl of ldrship. This will lso b n pprcitd gift to businss xcutiv. "Grt ldrs s th nd, siz th opportunity, nd srv without xpcting nything in rturn," Dr. Mxwll writs. In ssnc tht cpturs th thm of this wll-writtn work. t th hrt of ldrship is th dsir to srv othr popl. Prcticl mttrs such s focusing on rsults nd living disciplind lif r includd

The Customer Satisfaction In The Airlines Industry Tourism Essay

The Customer Satisfaction In The Airlines Industry Tourism Essay The main aim of this chapter is to review the theories and previous research papers which are mainly concentrated on the evaluation of customer satisfaction in the airlines industry. Shaw, S. (2004) has defined the consumers are those people who actually travel. They make existence clear by reporting for flights and their requirements. They are therefore usually given a great deal of attention by marketers in the airlines business. However, the consumers may not be the decision-makers about the things that matter. In the marketing theories, such decision makers are defined as Customers. Furthermore, there are three customer decisions which must be analyzed: This decision is mainly aimed to the business travelers. For many firms today, the cost of travel is a major item of cooperate expense. Especially, in the recessionary period, most of the firms will attempt to reduce expenditure in order to minimize the effect of recession. In such situation, the business trips will be replaced by other methods such as the phone, video-conferencing or email. There are different choices for passengers to select for their air ticket class in the cabin with different kinds of services and price such as First Class (mostly selected for the long-haul flights), Business Class, Economy Class or Coach Class. Additionally, the business travelers will have a little or no say in the decision as to which class will be purchased. Because most of the firms have their travel policy whereby very senior executives are allowed to take First Class, those in the middle rank in Business Class, and the junior employees have to be satisfied with Economy Class. Interestingly, during recessionary periods, most of the firms have to be downgraded their travel policy in order to save money so that the First Class and Business Class travel being eliminated. The question of the choice of the airline is obviously a crucial one. In the leisure air travel, many airlines focus on selling the blocks of seats to tour operators and travel agencies so that the individual travelers will have very little say in the airlines that they fly with. Otherwise, in the business air travel, during the time 1990s, more and more companies centralized travel purchasing in order to gain access to cooperate discounts from airlines. Such policies narrowed the choice which the individual travelers could exercise, even if they were not restricted to using a single airline. Finally, the choice of airlines still depends on the person who has to travel and the airline schedule as well. If the airline schedule is suitable, the passengers will choose to fly with the airline as their choice. The comprehensive definition of customer satisfaction is given by Oliver (1997); Customer satisfaction is the consumers fulfillment judgment that a product or service itself, provided (or is providing) a pleasurable level of consumption- related fulfillment, included level of under-or over fulfillment. Today, the airlines have to face with the significant competition within the industry so that level of customer satisfaction becomes more important. Besides that, the passenger satisfaction includes the various types of services which are related to the airlines industry such as the satisfaction of the online check-in service, ground handling service and the quality of food on board as well. Next, the customer satisfaction factor plays a major role in the airlines industry and it also impacts directly to the profit of an airline company. At the same time, according to Yi (1991), customer satisfaction may be defined into two basic ways: either as an outcome or as a process (table 1.1) Definition The buyers cognitive state of being adequately or in-adequately rewarded for the sacrifices he has under gone An emotional response to the experience provided by (or associated with) particular products or services purchased, retailed outlets, or even molar patterns of behavior, as well as the overall marketplace An outcome of purchase and use resulting from the buyers comparison of the rewards and the costs of the purchase in relation to the anticipated consequences An evaluation rendered that the experience was at least as good as it was supposed to be An evaluation that the chosen alternative consistent with prior beliefs with respect to that alternative The consumers respond to the evaluation of the perceived discrepancy between prior expectations and the actual performance of the products as perceived after its consumption Approach Satisfaction as an outcome Satisfaction as a process Figure 1.1: Definition of customer satisfaction (Yi, 1991) Source: Adopted from Grigoroudis Siskos (2010, p.4) Otherwise, losing customers would mean that the airline organizations would have to win new customers to keep the business going, by doing so, the cost of promotions and attracting new customers would cost the airline organizations more money, Hill, N. and Alexander, J. (2000). The report by Kazim, S, K. (2005), starts with the introduction to Emirate Airlines and its innovation in the in-flight products to achieve the high level of customer satisfaction. Next, Emirate Airlines has mainly focused to develop the onboard connectivity for ultra long haul flights (8-14 hours). This is important especially for in the cases of business travelers and cooperate travelers as these ultra long haul flights can be a very attractive proposition for them because of the accessibility and fast connection from one end of the world to another. The reports result is that Emirate Airlines has a successfully innovated to build up their market positioning and achieve the high level of customer satisfaction through the onboard connectivity. 3.2) Measuring the customer satisfaction in the airlines industry: This part is mainly focused on the measurement of customer satisfaction in the airlines industry which is based on the tangibles of service and the intangibles of product. Besides that, these important elements will be used in the questionnaires and will be analyzed as a part of this research papers objective to indentify customer satisfaction motivating factors in the aviation industry. 3.2.1) Why is customer satisfaction measured? Hill, N. Brierley, J. and MacDougall, R. (1999), explains the reasons why the customer satisfaction factor needs to be measured. A customer satisfaction measurement (CSM) programme will therefore enable us to understand how customers perceive your organization and whether your performance meets their expectations. Furthermore, the airline organizations are able to understand their passenger expectations so that they will have their own strategies and methods to achieve those passengers requirement. At the same time, if the airline companies manage the customer satisfaction measurement well, they will be able to set the goals for their service improvement and monitor progress against a passenger satisfaction index. Likewise, the airlines can increase their profits through improved the customer satisfaction, customer loyalty and retention. Business Success Customer Loyalty Customer Satisfaction Figure 1.2: Business performing modeling Source: Adopted from Hill, Brierley MacDougall (1999, p.7) There are many airline organizations and especially the in the USA have recognized the significance of CSM so that they have developed the business performance model (see figure 1.2), enabling them to forecast financial performance from shift in their CSM data. Some can even take the model back as far as employee satisfaction. Based on the figure 1.2 above, it shows us the relation between customer satisfaction and customer loyalty and then both factors are linked closely to the success of business. Next, the diagram above would mean that the airline organizations should achieve the high level of passenger satisfaction and therefore they will also be able to maintain effectively the passenger loyalty and it will lead to the success in business of those airline organizations. Additionally, these elements would contribute to add up to a customer satisfaction level and retention. By understanding the non-traditional customer satisfaction elements such as the below could allow the airline organizations to adopt and improve on their customer retention methods. 3.2.2) Elements of service require for satisfaction: This portion shall be based on the theory of Parasuraman, Zeithaml and Berrys (1988) which is presented the five elements of reliability, assurance, responsiveness and empathy which makes up service quality. The SERVQUAL model above (see figure 1.3) is essentially an instrument for measuring how customer perceived the quality of service they receive. Furthermore, the evaluation is based mainly on the five elements of services which are expected from the air passengers. The Reliability: The airlines services must be dependable and consistent in their performance, it includes accurate in their performance. Besides that, it also means the airline companys employees should perform the desired services correctly in the first time round. For example: providing the check-in service for passengers effectively. The Responsiveness: It means the airlines services should deliver the services such as the on-board services and services at the airport promptly to passenger (rather than ignores the passengers and leaves them waiting). Besides that, the airlines employees are always willing and ready to serve and help the passengers. E.g. the air hostess should be always ready to serve quickly when the passengers query has been made. The assurance: The air service staffs have to assure that they have the knowledge, skills, abilities and courtesy to perform their duties. E.g. knowledge of the air hostess about the destinations, reputation of the airline organizations and security. Staff empathy: This service element is related to the airlines staffs ability to provide passengers with individual attention. Next, the airlines employees need to treat individually and need to show their concern, caring to passengers as well. E.g. recognize the regular passengers name, learning passengers specific requirement. Tangibles: This element is considered as the physical evidence of service. For example: appearance of personnel, the equipment used to provide the service. 3.2.3) Elements of product require for satisfaction: In this portion, I would like to mention to the five elements of product which associate with customer satisfaction within the aviation industry. Moreover, I would include these elements into my questionnaires later to ask the respondents rank accordingly for their satisfaction level. Quality of services: The quality of airlines services such as check-in service, food and beverage on board and ground handling service impacts directly to the passengers decision making. Especially, some passengers will select the airline for its good services even though the air fare is higher than other airlines? Location: The location of airline offices and its authorized agencies should be convenient and easy to access for passengers. Airfares price: The airfares price is considered as the most important factors for a specific airline to compete with their competitors. Next, the airfare should offer with reasonable price. Layout, decoration and entertainment service: This portion is to mention to the interior design of the air craft and the uniform of air hostess which are considered as the cultural factors for an airline company. Next, some additional on-board entertainment services (videos, music and games) are also the competitive elements in the aviation industry. Loyalty program: This part is to emphasis the functions of VIP cards or other methods that are used by the airline organizations to bring back passengers through discount, vouchers, higher priority and free gift. For example: the Golden Lotus Program of Vietnam Airlines and SIAs Kris Flyers program. 3.3) Understanding the passenger requirements: This part is concentrated to understand the passenger requirements in the business travel market so that the airline organizations will be easier to achieve the higher level of customer satisfaction and also to improve the service quality efficiently. Shaw, S (2004), airlines do not just have to be indentify the passengers needs but they also have to prioritize. Below is are the options to the nature of passengers needs and the discussion shall be divided between the corporate and independent sub-segments of business travel demand, and between short and long hauls routes. 3.3.1) Short-haul and long-haul routes: 3.3.1.1) Frequency and Timings: In the airlines industry, the frequency and timings factors are very important to the air passengers, especially for the short-haul markets. Today all the business travelers are extremely busy and their plan is rescheduled often at the short notice. And therefore, an airline offering them a high frequency will have crucial advantages. Besides that, frequency will ensure that business travelers can fly out for the meeting shortly before it is due to begin and return to their offices or homes very soon after it has been completed. Moreover, the flights timings are also a vital consideration and there should be extensive opportunities on short-haul routes for business travelers to make day-return trips. And therefore most of the flights need to be concentrated in the early morning and evening periods. 3.3.1.2) Punctuality: The flights punctuality is a crucial importance to the business travelers and there is no airline dare to hope to obtain a big number of passengers if they perform a poor punctuality reputation. Likewise, the flight delays meaning inconvenience, missed appointment and perhaps the loss of customers. Especially, almost of the long-haul passengers are the connecting passengers and they are usually taking the transit or stop-over flights so that this factor becomes extremely significant for them. Once delay, it will annoy the point-to-point travelers and may destroy their entire flight itinerary. 3.3.1.3) Ticket flexibility: Seat accessibility is considered as a piece of aviation jargon which refers to the probability of passengers who are being able to grab a seat shortly before the flight is due to depart. Next, it is a crucial product need for business travelers. The short-haul passengers requirement about ticket flexibility is a little bit unfair for the airlines because many business travelers expect the right to no-show for the flight, and then to be re-booked on the next flights out later without any penalty being charged. Of course, because of this, airlines have to face with so many difficulties and issues. Nonetheless, these factors are lower importance on the long-haul routes and the last minute availability of seat is less important on the long-haul flights. Normally, the long-haul passengers will take note carefully for their flights three days before the departure date due to the its lower frequencies and high cost of penalty when missing the flight. 3.3.1.4) Frequent flyer benefits: Today, almost of the airlines operate their own frequent flyer programme or the passenger loyalty schemes to gain the re-support of their regular passengers. At the same time, the frequent flyers will have chance to accumulate the number of mileage points and then they can use those points to exchange to some kinds of benefit such as rewards, hotel or restaurant vouchers, free gifts or free air ticket for the next time travelling. Nevertheless, there is a difference of the attitudes to frequent flyer points between short and long-haul markets. On the long-haul route, substantial numbers of points are stake. In fact, for many programmes, the passengers are taking the long-haul flights with a particular airlines (at least in the First or Business Class), they could earn sufficiency mileage for a short-haul flight on that airlines network with free of charge. Because of this issue, so many long-haul passengers have selected the airlines whose frequent flyer points they are supporting; even they are not really satisfied with the flight timing or frequency. 3.3.1.5) Ground service: It is not surprising that the airport service should be a significant factor in select of airline decisions. Of course, all the business travelers will wish to spend as less time as possible in the airport. Besides that, they wish to check-in very late for the flight, by using the separately check-in counters as well. And so that, the airport service provided should be very effective and helpful to satisfy the demand of air passengers. However, the offer of very late check-in time for the long-haul passengers is less important. Besides that, most of the long-haul passengers prefer to check-in earlier than those in the short trips because of the greater penalty of missing flight and lower frequencies as well. 3.3.1.6) In-flight service: On the short-haul routes, the fact that the flight duration is short so that in-flight service often assumes a lower priority than frequency, punctuality and airport service in selection of airline decisions. However, it still can extremely important and directly influent to the passengers in-flight experiences. On the other hand, there are differences between the expectations for in-flight service on long and short haul flights. On the long-haul routes, the seating comfort on board, a separate cabin to allow for sleep and work, meal quality and in-flight entertainment are taken more concern from the passengers. 3.3.1.7) Direct flights for long-haul routes: Especially, a significant consideration alongside the frequency is often that there should be direct and non-stop flights available for the long-haul routes. In the competitive aviation industry, that is no longer the impossible expectations, as aircrafts manufactures have innovated with aircraft having longer and longer ranges so it has become possible to fly greater and greater number of the worlds air routes on a non-stop basic. Today, there is really no way for an airline operating a stopping service to compete for the high-yielding traffic with the competitors which are able to offer the direct, non-stop flights. 3.3.2) The differences between cooperate and independent travelers: This portion would differentiate the requirements of cooperate business travels and independent travelers. First of all, for the independent business travelers, the terms of frequency, timings, safety, punctuality, seat accessibility and ticket flexibility need to remain the same. Moreover, the independent travelers are more concern about the airfares cost than other factors such as standard of seating comfort and quality of in-flight meals. Next, the independent travelers will normally trade off the cheaper airfare because the tickets cost is coming out from their own pocket. Secondly, for the cooperate travelers, the attractive perk of the job and providing opportunities to enjoy free leisure flights are considered more important than the benefits of frequent flyer points. 3.4) Form the alliances to enhance customer satisfaction: In this part, it mainly concentrates on the airlines alliance which is the important factors to improve the customer satisfaction and develop the airlines business. Otherwise, the theories are based on the explanations of reliable authors and other academic articles on the same researchs topic. 3.4.1) Introduce to airlines alliances: Shaw, S (2004), the air carriers have usually preferred the comfort of co-operative rather than competitive relationships. In 1993, KLM and Northwest Airlines announced their desire to create a strategic partnership. Then, the United States government gave them immunity from the US Anti-Trust laws, which it did following the signing of an Open Skies agreement between the US and Netherlands governments. After that, the two national airways, Lufthansa and United Airlines proposed to join hand with KLM and Northwest Airlines to become the Star Alliance in 1995. Again, the Anti-Trust was available between US and Germany governments. In additional, Star Alliance grew rapidly in terms of the number of members it had, with it currently consisting of 27 member airlines in 2010. Alongside the available of Star Alliance, there were other formations of airlines alliance such as One World alliance and Skyteam alliance. Likewise, the formation of One World alliance by British Airways (BA), American Airlines (UA) and Cathay Pacific (CX) was announced in one year after the establishment of Star Alliance. Besides that, the evaluation of the modern alliance was completed in 1999 when Air France and Delta Airlines formed the Skyteam Alliance. Otherwise, Thompson, A. and Strickland, A, J. (2004) stated that airlines which enter alliances to gain competitive advantage. These are the following main motivations to make the airline companies enter alliances. To gain the technology knowledge and experience To enter a new markets To better exploit economies of scale Having said this, it is quite obvious that airlines which enter into co-operative alliance relationships are seeking cost reductions. Next, if the alliance members can negotiate together, this may help to increase their power to bargain with the suppliers of airport services. Next, According to Chareonsup, N. (2006), the strategic alliances become increasingly important in the very competitive aviation industry. This study mainly focuses on key success factors in managing strategic alliances for Thai Airways International as member of Star Alliance. Particularly in the global airlines industry, the strategic alliances enable the small firms to face with the difficulties, while also the large firms are still able to obtain their benefits, while remaining small. As the small airline carrier of the Star Alliance, Thai Airways is considered as an available opportunity to understand and investigate strategic alliances in clearer picture. Lastly, upon the result of this research, it can be concluded that Thai Airways has a high potential to adapt itself in a big alliances. 3.4.2) Definition of airlines alliances: According to Yoshino, M, Y. and Rangan, U, S. (1995), alliances are defined as the long-term beneficial relationship between two or more airline organizations. Besides that, these airline companies have agreed upon achievement to meet a critical business need while staying independent of each other. Next, it is a synergistic agreement between two or more airline organizations agree to cooperate in carrying out of business activity where each brings different strengths and abilities to the agreement. Moreover, Sawler, J, H. (2000), has tried to define of strategic alliances in a clearer picture. It is defined as the relationship between two or more airline firms that involves the sharing of resources: capital, technology, experience, distribution network, etc., in which is involved with cooperative activities which go beyond ordinary arms length transaction, but fall short of mergers. 3.4.3) The benefits of customer from airlines alliances: Kleymann, B. and Seristo, H. (2004), this part will get an idea of the Alliance Markers views and analyze how the airlines alliances bring more benefits to their customers. Besides that, this portion is based on the interviews with senior airline executive (Vice-president up to Deputy CEO Levels) involved in alliancing. Bob Ayling, Chief Executive of British Airways, said: his customers have shared with him they prefer airlines to work together to increase the standard of services across the world. Furthermore, alliances bring together leading airlines to maximize the benefits for customers, employees and shareholders. Don Carty, Chief Executive of American Airlines, said: the purposes that they started the alliance are to enhance the travel experience for the customers, improve the competitive position of their respective airlines and thus provide opportunities for their employees, as well as create value for their shareholders by building the worlds premier airline network. Kevin Benson, Chief Executive of Canadian Airlines, said: One world alliance will deliver unrivalled benefits across our partner airlines, ensuring that the customers are recognized across all airlines as if they were their own. David Turnbull, Chief Executive of Cathay Pacific Airways, said: This alliance is superb news for Cathay Pacifics customers and those of our partner alliances. Customers travelling on Oneworld will receive the highest levels of services and product available. James Strong, Chief Executive of Qantas Airways, said: Oneworld alliance will provide each of them with a great opportunity to provide worldwide high quality service to customers through airline partners acknowledged as world leaders in the airlines industry. In additional, Doganis, R. (2001), stated that the airlines alliances produce more benefits for the air-passengers such as arise from higher frequencies, offer more available destinations with on-line connections with airlines in the same alliance, improve the transfer times and levels of in-flight and ground service, as well as more attractive of loyalty schemes. As so far, alliance may lead to lower operating cost for the airlines through the realization of cost synergies, so that customers will likely have chance to grab the lower airfare easier if any cost saving are reflected in the lower fare. This portion is ended with the case study of Airlines industry partnership which also analyzed the customers benefits from airlines alliances clearly. Customer benefits from partnership include seamless travel with association between connections, sharing of airport lounges, and cross-use of frequent flyer programmes where customers will have chance to enjoy the lower average airfares from airlines within the alliances due to the power of partnership as well. Besides that, the latter open-skies model of partnership has facilitated the reduction in fares through cooperative pricing which gives a certain amount of benefit to each partner. At the same time, most of the partnership shares routes and operates the code-share routes (passengers could buy a ticket for one airline and end up on a plane of the other partners) so that customers may have chances to enjoy travel experiences with different airlines in the same alliance. (Donaldson, B. and Toole, T, O. 2007). 3.5) Competition leads to the development of service quality: 3.5.1) Definite the competition: Pride, W, M. Hughes, R, J. and Kapoor, J, R. (2008), business competition is essential a rivalry among businesses for sales to potential customers. Moreover, competition also ensure that the airlines will survive only if it is able to serve and satisfy customers well by providing products and services that meet needs. 3.5.2) Porters Five Forces framework: Porter, (1998), the five forces comprises threat of new entrance, bargaining power of suppliers and buyers, threat of substitute as well as competitive rivalry, as show in the figure 1.4. Furthermore, the framework helps to identify the sources of competition in the airlines industry as to facilitate the development of service quality for the airlines to serve passengers better. New Entrants Deregulation of airlines More airlines serving the region Emergence of budget carriers Bargaining Power of Supplier Aircraft Manufacturers Travel Agent Internet Fuel suppliers Buyers Power Wide choice of airlines (low switching costs for passengers) Customers have stronger bargaining power Rivalry in the Industry Increasing number of international flights Load factors utilization Price wars due to load factors Advertising campaigns Substitutes Teleconferencing and video conferencing Email Interstate transportation modes for domestic carriers rail, bus, car Figure 1.4: Porters Five Forces Framework Industrial Analysis Source: Adopted from Porter, M, E., Competitive strategy: Techniques for analyzing industries and competitors. 3.5.2.1) Threat of new entrants: In the airlines industry, the threat of new entrants is low due to the barriers to entry such as high capital, costs of training and differentiated products. On the other hand, opening sky policy contributes to stimulate the potential cross passenger service between the airlines and the new entrants. 3.5.2.2) Bargaining power of supplier: Buyers are more willing to switch suppliers due to low switching cost and diverse source of supply that is available (Grant, 2005). Today, airlines are willing to switch between two giant suppliers, Airbus and Boeing due to the expectation in modern aircrafts in term of high load factor, less fuel consumption, CO2 emission and quieter engines. 3.5.2.3) Bargaining power of buyers: Although customers are able to book the air-tickets online due to the high technology systems, travel agencies constitute a major portion of the customer base to the industry. Besides that, these travel agencies have the strong chances to influent customers who have no strong brand preferences as to what travel decision they should make. Next, travel agencies understand their advantage position in the industry therefore they use their high bargaining power with airlines to get the better deals in area such as extra commission. Moreover, due to the bargaining power, travel agencies have the authorization to offer some special kinds of fare which customers are unable to book by other ways. Like, for a group of travelers, customers will have chance to book the GV2 tickets (from 2 passengers and above take the same return flight and date) or GV10 tickets which is offered specially by Singapore Airlines (from 10 passengers and above take the exactly same return flight and date). And of course, the airfares cost should so much be cheaper compare with the basic single air ticket. Finally, travel agencies are using their bargaining power effectively to earn extra commission and help the travelers to get better deals with airlines as well. 3.5.2.4) Threat of substitute: The improvement of technology is also one of the threats to the airlines industry today. Likewise, the online business communication technologies are considered as an alternative to travel. Next, the high usages of international calls lead to the reduction in business travel as well. 3.5.2.5) Competitive rivalry: The rivalry among existing players in the market is the dominant force in the framework. The intensity of rivalry which is the most obvious of the five forces in t

Essay --

Thomas Clontz 1st Period 1/14/14 The Hot Zone Summary I acknowledge this is the final copy of my own original work and all resources have been cited appropriately. The novel, â€Å"The Hot Zone†, by Richard Preston, is an extraordinary tale about a virus called the Ebola virus. The author interviews a number of different people that all had encounters with the virus and records their stories. He is very interested by what they tell him and throughout the novel he is always seeking to find more information about it. There were many different encounters in this book but in my summary I am going to explain the ones that interested me the most. The story begins with a man by the name of Charles Monet. He is in Kenya working on a sugar plantation. One of his friends and him decide to take a trip to Mount Elgon and visit the Kitum Cave. A couple of days after he returns from his trip he becomes very ill. He experiences headaches and backaches for several days before spiking a fever and violently vomiting for a long time. His eyes change to a bloodshot red color and he loses all expressions from his face. His personality also dramatically changed. Doctors try to treat him but with no success so he was put on a plane to go to the Nairobi Hospital. During the flight he gets so sick that he throws up huge amounts of red puke with black specks in it. He begins to bleed from his nose and eventually from almost every opening in his body. By the time he reaches the hospital he â€Å"crashes† and falls to the floor in a pool of his virus infected blood. Another aspect of the story is associated with Major Nancy Jaax. She is a member of USAMRIID or United States Army Medical Research Institute of Infectious Diseases. USAMRIID does research on different w... ...animal was sedated before it could hurt her. On Friday, December 7, the last monkey was finally put down. After this the decon team arrives. They seal off the building and heat these special crystals that kill everything that is living. Also, the team learns that Milton Frantig, the employee who had fallen ill, had recovered from what seemed to be the flu. Ending this story the author, Richard Preston travels to Africa on his own to see the Kitum Cave and other sites that were mentioned throughout the novel. Finally, the author visits the monkey house in Reston which is now abandoned. This novel was an incredible journey of a virus from its origin and to what it became as it was passed from host to host. I learned how a virus can adapt and form different strands which can cause it to become more deadly. This was an extraordinary story and incredibly informative.

Critical Thinking and Ethics Essay

In a discussion of ethics, critical thinking may not be the first term that comes to mind, unless opposing. However in some ways, critical thinking can the foundation, from which an ethical decision is made. This paper will explain the relationship between critical thinking and ethics, how the principles and rules of critical thinking are applicable to ethical reasoning, and if ethical decisions would be necessary if everyone followed the rules of logic. Is Critical Thinking Applicable to Ethical Reasoning? Ethical reasoning is based on the principles of what is considered right and wrong. Critical thinking on the other hand, warrants more of a thought process, causing one to analyze the situation from all aspects before reaching a conclusion. â€Å"By taking the path of a critical thinker, a person develops a mental process of evaluation which helps to determine their ethical standards† (Mnmelillo, 2010, Professional Growth, para. 1). Logic versus Ethical Reasoning The purpose of logic is to find that which is true. Logical thinking processes are often times used in ethics to answer important moral questions. However logic does not guarantee a morally correct outcome. For example, the legalization of marijuana is constantly under debate. Using the rules of logic, one would be able to see both the pros and cons of this argument. Although drug use is considered unethical by US government standards, even for medicinal use, the state of California, has legalized medicinal marijuana. In this particular case or should I say state, the rules of logic did not produce a morally correct result. Conclusion Ethical reasoning and critical thinking are derived from different  processes, although there are circumstances in which one is necessary to reach a decision regarding the other. As with critical thinking, there are no hard rules determining the use of ethics, considering what may be unethical in some cultures, for example, may prove to be ethical in another. Ultimately the use of ethics versus critical thinking or logic is determined by the situation at hand. Reference: Mnmelillo, N. (2010). What is the relationship between critical thinking and ethics? Triad Search Marketing: Professional Growth. Retrieved from http://www.triadsearchmarketing.com/what-is-the-relationship-between-critical-thinking-and-ethics/

Life of a Confederate Soldier essays

Life of a Confederate Soldier essays Did you hear that John, the South made their own government earlier this week. Said Steve King, my younger brother, on our way back home from a swim with some of our slave friends. Yeah, and Jefferson Davis was chosen to be president. I replied, but Im not to sure seceding from the union was to good of an idea. I dont see anything good coming from the South seceding, even if it is constitutional. Im glad we seceded from the union. When the Yankees look at the south all they see is wasted land. They want to get rid of our way of life, which is the backbone of the United States, so that they can industrialize the South and make more money for themselves. Hes right, but I hope it doesnt come to war. The North would be much better prepared, and to many innocent people would die. But chances are it will, and this guy Lincoln wants it to. He said he wants unity for strength, I doubt that, he is no different than the rest of those abolitionist northerners. When we returned home, my life was changed forever. My mom, crying uncontrollably, took my brother and me in her arms, and told us the horrible news. A group of abolitionist, who were trying to start a slave revolt, killed my dad. He was only trying to stop them from taking innocent peoples lives, and despite his courageous efforts his innocent life was taken in a blink of an eye. The next few months were the two of the hardest months of my life. Then it happened, the Confederates attacked Fort Sumter, and the Civil War began. As soon as we could my brother and I told our mom we were going to join the confederates cause in the Civil War. I didnt want it to come to war but, I told my mom and brother, after Dad was killed I have been waiting for an excuse for revenge. My brother felt the same way, and thats why we were surprised when Mom would not let us...

Free Essays on Comparison Of The Wave And Macbeth

like â€Å"tore† â€Å"vex† â€Å"struggling† and â€Å"scorned† set a mysterious theatrical mood. Despite the conventional rhyme and meter of the poem, â€Å"Polphyria’s lover† mimics natural speech becoming a monologue. This gives the poem a dramatic quality. However with Whitman, the poem has no structure. It has no rhyme scheme, and no meter. Yet the poem is not completely free verse to the repetitive I at the beginning of every line aside from the last two, and the repetition... Free Essays on Comparison Of The Wave And Macbeth Free Essays on Comparison Of The Wave And Macbeth Commentary: â€Å"I sit and look out† and â€Å"Polphyria’s lover† Words, lines, sentences, meter. These are the basics of poetry. However these characteristics alone are not enough to make a poem. A poem’s magic lies in the intensity of feeling, the emotions of the writer toward his subject. It is this aspect that that sparks the fuse of a poem and uncoils hidden meanings and entrapping ideas. Every poet wants to convey his message in such a way so the reader will empathize with them. Here we look at the two poems: Robert Browning’s â€Å"Polphyria’s lover† and Walt Whitman’s â€Å"I sit and look out†. With these two poems two different styles and techniques are shown. Browning’s poem follows a strict structure. He uses rhyme scheme ABABB which puts a spin on the tradition rhyme of ABAB. This seems to reflect the madness brewing in the mind of the main character and speaker in the poem. He also uses a meter of 8 beats to the line, helping the reader through the poem at a systematic pace. The first 5 lines in Browning poem are very different from the rest. Every line is complete in itself â€Å"The rain set in early tonight† and â€Å"It tore the elm-tops down for spite†. This is in order to beckon the reader into the setting and set the mood for the terrible events about to happen. After this, the poem gets more dysfunctional, the poet goes around the lines to complete thoughts, reflecting the increasing lunacy in the mind of the narrator. Words like â€Å"tore† â€Å"vex† â€Å"struggling† and â€Å"scorned† set a mysterious theatr ical mood. Despite the conventional rhyme and meter of the poem, â€Å"Polphyria’s lover† mimics natural speech becoming a monologue. This gives the poem a dramatic quality. However with Whitman, the poem has no structure. It has no rhyme scheme, and no meter. Yet the poem is not completely free verse to the repetitive I at the beginning of every line aside from the last two, and the repetition...

Environmental Movement History Assignment Example | Topics and Well Written Essays - 500 words

Environmental Movement History - Assignment Example The assignment "Environmental Movement History" talks about managing and taking care of the available natural resources. For someone in a community garden class, it is important to have a deeper understanding of environmentalism and the modern-day movements that are being advanced towards a better relationship between humans and the ecosystem. This is because aside from promoting self-sufficiency, reliance to local surroundings, and liberty to decide the land production and aims of the locality, it also prevents the exploitation of other localities. A student of a community garden class should have a deeper perspective on the underlying principles of having a community garden. One should be aware that this is not just about planting, gardening, farming, or spending leisure time on worthwhile activities, but about the desire to achieve a better relationship between the human race and the environment. Overall individual health depends on the environment and involves mental, physical, emotional, and even spiritual well-being. A person may exhibit physical health but still be emotionally disturbed. For the purpose of a more common and general understanding, I will talk about physical health, which is basically the one that we aim to answer especially in community garden classes. I grew up learning to love food that is within the recommended daily intake in the food pyramid. However, one cannot deny that no matter how much we try to be careful about our food intake, we are not in control of the composition of food.

Thinking Globally; Do you think the US should convert to the metric Essay

Thinking Globally; Do you think the US should convert to the metric system - Essay Example The system has proved beneficial in baking for the reason that baking is a science where accurate measurements are required to generate consistent and quality baked products (Strianese and Strianese 118). Other than the baking industry, metric system is important in the pharmaceutical, automotive, engineering, and science industry. These industries have decided to go metric system because it is very crucial in world trade. Metric terminology is being used in the medical field. The metric system is taught early during the training of doctors because the drug dosage is usually specified in metric units. Presently, approximately ninety percent of global population utilizes the metric system. The metric system is still being introduced and utilized in majority of the industries in the United States; the most remarkable industries using the system include the food and beverage industry. For instance, when an individual purchases a beverage such as coffee or soda, the measurement usually appears on the beverage package in metric terms and customary measurements always used (Strianese and Strianese 119). As stated before, the metric system is used in the baking industry because it gives exact measurements. Thus, it is useful in this industry because the ingredients are generally weighted instead of being measured. The change to the metric system is evident in the United States; in the food and beverage industry, very few bottles of wine are sold using the customary U.S. measures (Strianese and Strianese 119). The metric system offers standard rules for â€Å"communicating the amounts of its units through prefixes. For example, a milligram is one-thousandth of a gram (weight), a milliliter is one-thousandth of a liter (volume), and a millimeter is one-thousandth of a meter (length)† (Strianese and Strianese 120). The customary system does not have this form of predictability and uniformity (Strianese and Strianese 120).